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 Fast fading violets cover’d up in leaves;

                       And mid-May’s eldest child,

        The coming musk-rose, full of dewy wine,

               The murmurous haunt of flies on summer eves.

- John Keats

Alex Eagle Sporting Club - This Other Eden - Concept

This Alex Eagle Sporting Club collection is inspired by tennis, viewed through a British lens.

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Morning dew and uneven tramlines, a borrowed jumper and looking for lost balls in the hedgerow.

Drawing inspiration from the graceful ageing of country architecture, and evenings spent in the fading light

The ambition was to capture the insouciance of British summer - with Tennis typifying all that is timeless, elegant and scruffy about it

Alex Eagle Sporting Club - This Other Eden - Research

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Alex Eagle Sporting Club - This Other Eden - Research, Explanation

Sheer fabrics represent misty mornings in the countryside - the day ahead threatening to peek through as the sun rises

Water repellent materials capture the mercurial nature of British weather, resembling the way droplets of morning dew settle on grass

Softened edges capture the informal and insouciant attitude of summer evenings spent playing tennis in the countryside

Oversized garments give the impression of borrowed goods; grabbing the nearest item of clothing regardless of who it belongs to

Alex Eagle Sporting Club - This Other Eden - Design, Lineup

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Alex Eagle Sporting Club - This Other Eden - CADs

Alex Eagle Sporting Club - This Other Eden - Details & Development 

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Alex Eagle Sporting Club - This Other Eden - Details & Development 

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Alex Eagle Sporting Club - This Other Eden - Product

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 That I might drink, and leave the world unseen,
                And with thee fade away into the forest dim

- John Keats

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